MoneyTrain mobile game

Client Need:
Create a visual theme, UI and graphics for a mobile train simulator. The target audience is wide so the style has to appeal to most players.

Main challenge:
Making game objects distinct from one another when they are each upgraded through 10 levels, while keeping them relatively the same size. The objects have to be clear and easy to distinguish.

Solution:
I created a unique color scheme for each main object group in the game and illustrated leveling up as a gradual increase in size and color change. I relied on the object silhouette and color to make each easily identifiable. Color and light value was strategically used to establish a visual hierarchy on-screen.

Recommendation:
John Haley
Wow, having Iuliana on the team was like having another business partner. At times, she was better able to communicate what we wanted, more than what were able to do ourselves. We were equally impressed by all of the graphics she delivered, which exceeded our expectations.